Clearly, the same food item was the cheapest to order off ONDC via the Paytm app, even with all applicable, non-membership discounts on the Zomato and Swiggy apps.
To be clear, ONDC is offering various inaugural discounts to help generate momentum on the platform. It is also not charging delivery or convenience fees yet, helping to keep the cost lower. For example, BQ Prime also ordered another food item off ONDC, which cost only Rs 30, with the inaugural discount.
Moreover, the order was placed on the ONDC via the Paytm app. The backend of this transaction was powered by Zomato-backed Magicpin, which is both a buyer and seller network participant on ONDC. The delivery part of it was done by Reliance-backed Dunzo in partnership with Magicpin.
On May 3, Magicpin, which is a discovery platform for eating out and shopping, reported that it is now fulfilling more than 10,000 orders per day on the ONDC network, both via its own seller portal and through other seller portals such as PhonePe’s Pincode, Meesho, and Paytm.
“In two weeks, from less than 100 orders a day, we had a 10 times jump to 1,000 orders a day, and then in the next two weeks, Magicpin scaled up to 10,000 plus orders a day, which was again another 10 times from the previous landmark, making it more than three lakh orders per month, which eventually is helping the retailers on the ground,” Anshoo Sharma, chief executive officer and co-founder at Magicpin said.
Over the past six months, Union Minister Piyush Goyal has urged all e-commerce companies—local, national, or global—to hop on the ONDC bandwagon. “We’re still at levels where I can see a journey of 100–1,000x growth in the next few months,” he said at an ONDC event in April.