Justin Bieber has alleged in a social media put up that style retailer H&M used his face to promote a brand new merchandise assortment with out his permission.

The gathering options objects together with a sweatshirt, a canvas bag and a T-shirt costume with Bieber’s face and track lyrics printed on them.

“I did not approve any of the merch assortment that they put up at H&M .. all with out my permission and approval,” Bieber wrote in an Instagram put up on Monday night.

“The H&M merch they manufactured from me is trash and I did not approve it,” he stated in a second put up, then telling followers to not purchase it.

Justin Bieber took to Instagram on Monday evening to criticize Swedish style big H&M for utilizing his likeness on merchandise that he says he did not approve. (Justin Bieber/Instagram)

“As with all different licensed merchandise and partnerships, H&M adopted correct approval procedures,” H&M wrote in an announcement to CBC Information.

Not one of the objects in query are at the moment offered on H&M’s Canadian on-line retailer.

Bieber had beforehand partnered with the Swedish style big on his Goal touring merchandise in 2017 and its follow-up assortment launched the identical yr.

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